Real Estate's Dynamic Duo: B+Co Brands Tessa & Lucinda

Yin and Yang. Day and Night. Black and White. Tessa and Lucinda have the kind of awesome balance that makes their partnership just work, possessing passion and knowledge that have made them one of the top real estate teams in Dallas. The Banowetz team focused on capturing their complementary personalities and singular vision with a new logo, identity package and advertising campaign. Featuring their approachable demeanors in ads was a great way to introduce potential clients to their expert service and friendly smiles. So, without further delay, here is a peek at the work we created for this outstanding twosome.

— Team Banowetz

Independent Life: A New Brand of Insurance

Independent Life is a new life insurance company that focuses exclusively on the structured settlement market—a position that is truly unique to the industry. Banowetz + Company was contacted to brand this new venture with a name, positioning line, brand identity and print ad campaign. The final brand captures the spirit of the firm with a well-established feel that conveys security and trust.

— Team Banowetz

New to the Market: B+C Branding for Tradehouse

The NRP Group has been keeping us quite busy in 2017 with naming, branding, identity systems and collateral projects for various new multi-family residential developments. Located in the heart of a bustling retail community in San Antonio, the latest property has built-in social outlets for its residents, offering them plentiful dining and shopping options. Recognizing the need for a name and logo with an approachable vibe that communicates the attractive mixed-use features of the property, we dubbed it “Tradehouse.” We then created a welcoming all-lowercase logo with warm colors and several striking collateral pieces where intersecting linear design elements convey energy and connectedness. See how it all comes together below.

— Team Banowetz