Cool Fashions Hot Off the Press: the NorthPark Fall 2016 Luxury Book

September 9, 2016 Wes Phelan

The fall 2016 luxury book for NorthPark Center has just been released. As a continuation of the “Art of Shopping” campaign, it was shot at the Nasher Museum of Art at Duke University in Durham, North Carolina, and features new looks from some of NorthPark’s biggest names in fashion set against spectacular works of art. You can pick up a copy at NorthPark Center while they last!

Location: Nasher Museum of Art at Duke University, Durham, NC
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Julija Step, IMG Models
Male Model: Chad Masters, Next Model Management
Hair: Patrick Kyle, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.
Art Director: Ryan Bailey, Banowetz + Company, Inc.

— Team Banowetz

Fall Fashion and Fiftieth Salute: NorthPark’s never looked so good

November 10, 2015 Wes Phelan

Unless you’ve been hiding under a rock in Dallas (or not reading our blog!), you’ve likely heard that our client, NorthPark Center, is celebrating their fiftieth anniversary this fall. As one of the many projects that we’ve helped to execute as part of this monumental milestone, we’ve recently wrapped up the fall campaign book. All of the images in this perfect-bound piece were shot at the stunning Crystal Bridges Museum of American Art in Bentonville, Arkansas. Not only are the masterworks housed by the museum exquisite, but the architecture that houses them is as well. The combination of this spectacular location and the striking designer looks for fall resulted in a finished piece that is rich with captivating images.

The book was mailed to over 70,000 homes in the DFW area, and can also be found throughout the shopping center for patrons to enjoy. If you haven’t gotten your hands on one yet, we suggest grabbing one for your coffee table the next time you’re at NorthPark. But don’t wait too long — they are flying off the stands. In the meantime, here are a few pages from the finished piece for you to enjoy.

Click here to view a behind-the-scenes video of the shoot.

Location: Crystal Bridges Museum of American Art, Bentonville, AR
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Zhenya Katava
Male Model: Daniel de Wolf
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

— Team Banowetz

Bridging Art and Fashion: NorthPark fall shoot at Crystal Bridges

July 14, 2015 Wes Phelan

It’s that wonderful time of year again – Banowetz + Company is busy working on the fall fashion shoot and photo editing for our long-time client, NorthPark Center. One of the things we love most about NorthPark is their involvement in, passion for and promotion of the arts. And as part of a continuing emphasis on their tagline “The Art of Shopping,” we took this shoot to our neighboring state of Arkansas to the spectacular Crystal Bridges Museum of American Art in Bentonville. Not only does the museum house a fantastic collection of masterworks from the colonial era to modern day, but the exquisite architectural design of this landmark structure by world-renowned Moshe Safdie offers stunning interior and exterior spaces flooded with natural light and materials, set against a backdrop of the Ozarks.

Once this ideal location was determined, our quest was to find the perfect faces for the fall campaign. We were delighted to bring New York talent Zhenya Katava and Daniel de Wolf into the mix, who were both exceptional on- and off-set. Our brilliant creative team collaborated with our client to pair new fall looks from top designers, such as Roberto Cavalli, Valentino, Burberry, Mulberry and Ferragamo, with artistic works from the collection at Crystal Bridges. The finished shots as fascinating as they are rich in color and texture.

This September, the new campaign will roll out nationally in Harper’s Bazaar, W, and WWD, as well as locally in PaperCity, FD, Modern Luxury and Patron. Last but certainly not least, the entire campaign will be showcased in a perfect-bound book and mailed to 70,000 homes. Just to whet your appetite, here are a few behind-the-scenes pics from the photoshoot. As summer starts coming to a close, be on the lookout for the unveiling of the incredible final images and see what wardrobe “must haves” to add to your shopping list for your next visit to NorthPark.

— Team Banowetz