Banowetz + Company has been working with Ewing Automotive for over two decades, so we were excited to learn they would be adding Subaru to their family of dealerships — and we’d have the chance to help spread the word. Our task was to announce the addition of the Subaru dealership to the Ewing lineup while incorporating the familiar tone of the brand’s national voice. Capitalizing on the outdoorsy feel-good vibe of Subaru, we cleverly incorporated flannel, leaves and other natural backgrounds into upbeat headlines. The result is a friendly ad campaign and outdoor boards inviting DFW residents to discover Ewing Subaru of Plano. Watch for them around town and check them out below.

— Team Banowetz

At Banowetz + Company, we strive to build long-lasting relationships with our clients. That’s why it’s an exceptional privilege to have worked with the family-owned Ewing Automotive Group and its owner/president, Fin Ewing III, for over twenty years. We were especially honored to be a part of their most recent milestone — the groundbreaking for their new state-of-the-art facilities in Plano.

Family Affair: Fin Ewing breaks ground with son Finley, mom Gail, and wife Beth at the groundbreaking ceremony.

A crowd of family, friends, and partners to witness the growth of  a North Texas staple. — A crowd of family, friends, and partners to witness the growth of a North Texas staple.

On the morning of Friday, May 30, Plano Mayor Pro Tem Lissa Smith and other community leaders joined Mr. Ewing, his family and representatives from Mercedes-Benz of Plano and Ewing Buick GMC to kick off construction on a thirty-one-acre site for their new facilities. Located on the Dallas North Tollway near Spring Creek Parkway, the site will expand the capacity of everything from the showrooms to the service bays — and include some nice additions such as children’s play areas and full-service coffee bars. The new, expansive 155,000-square-foot Mercedes-Benz of Plano and 119,000-square-foot Ewing Buick GMC are slated to open July 2015.

The Ewing Automotive Group was started in 1940 by the grandfather of Fin, Bruton Orand, and has spanned three generations. Though the company has undergone various moves and name changes, the one constant in the company’s history has been an unwavering commitment to customer service throughout the years.

We’re excited to see their continued growth, and look forward to being a part of whatever new ventures are on the horizon for our friends at Ewing.

— Team Banowetz