Brilliant Work: B + C Campaign for Lightovation

The Banowetz team recently completed an ad campaign for Lightovation, Dallas Market Center’s international lighting event. Twice a year, thousands of experts and retailers gather at Lightovation to explore the latest and greatest innovations and technology in commercial and residential lighting. DMC tasked us with creating a series of ads to publicize the market, increase interest and highlight the opportunity for market-goers to connect with other industry professionals. With beautifully illuminated photography by Justin Clemons, dynamic typography and clever messaging, the campaign has an innovative look that’s sure to spotlight the upcoming event.

— Team Banowetz

Allen Davis: Onward and Upward

Sadly, I just completed my final days at Banowetz + Company. The past five years have been thrilling, educational, inspirational, fulfilling, stressful and fun. I’m reticent to leave such a great team, but as the cliché goes, opportunity has knocked and I have no choice but to answer. My thanks to all of our amazing clients throughout my tenure who have challenged and inspired me – NorthPark Center, Allie Beth Allman and Associates, Eiseman Jewels, The Lumen Hotel, Bob Foster, and many more. And thanks especially to the Banowetz + Company family for taking a flyer on extracting me from Memphis, TN, which not only was a fantastic career move but also brought my family and me back home to the great state of Texas. For that, I am eternally grateful. I’m off to head up marketing for the Dallas Market Center, which is an incredible opportunity about which I am beyond excited. Please drop me a line at adavis@dallasmarketcenter.com if you get an inkling. Otherwise, onward and upward! 

– Allen Davis 

Dallas Market Center + Banowetz = De Stijl-ish New Logo

Dallas Market Center recently partnered with Banowetz + Company to create an identity for their new Interior Home + Design Center. This marketplace will be located in the soon-to-be renovated International Design Center building which was originally built in 1957. Housing showrooms for home decor and interior design community, the mid-century modern building will keep the iconic Mondrian inspired facade but will undergo extensive upgrades which will stay true to the building’s original architecture. As such the new logo reflects that direction. Visit their new site and see for yourself: dallasmarketcenter.com/ihdc/

PRESENTED OPTIONS

FINAL LOGO

— Team Banowetz