When Dallas-based landscaping company Southern Botanical needed a fresh approach to their brand, Banowetz + Company was eager to dig in. In business since 1995 and having experienced substantial growth since its inception, Southern Botanical was due for an updated look. The opening of a new corporate headquarters presented a perfect opportunity to rethink everything from the ground up. B+C first created a strong, modern logo and positioning line to succinctly communicate the nature of their business, which was emblazoned on their new building, stationery, vehicles, uniforms and swag. We then revamped the look and voice of their email and marketing materials with simple, eye-catching visuals and smart messaging to create a cohesive brand image. Now, with the recent launch of their redesigned website, Southern Botanical is perfectly positioned to successfully cultivate more business as “The Green Standard.”
To celebrate its 35th anniversary as an icon of the Dallas Arts community, Dallas Children’s Theater commissioned artist Christian Moeller to create a monumental sculpture for the DCT grounds at the Rosewood Center. The art piece will not only be an important public work but will also serve as an identifying feature for the organization. Banowetz + Company partnered with DCT to raise awareness and funding for this special project, producing a website and pocket folder with a series of inserts to cleverly tell the story of DCT, explain the project, introduce the artist and his concept, and outline the fundraising goals — all in a theatrically themed outline.
— Team Banowetz
If you’ve ever been told you have TMJ, you might not know it stands for temporomandibular joint dysfunction, but you know it hurts. When Grapevine Dental Care decided to shift their focus to specializing in helping patients find relief from TMJ and its myriad of associated symptoms, they reached out to Banowetz + Company to help with naming, branding and collateral. After establishing the name and logo, we created a collateral package that includes business cards, handy appointment cards, and an attractive foil-stamped pocket folder to house patient paperwork.