Detwiler+Wood: Positive Outcomes of New Branding Project

The Banowetz Team recently had the exciting opportunity to work with Dallas real estate experts Detwiler+Wood on their new branding and advertising efforts. This firm is actually the result of a long-standing professional collaboration between Amy Detwiler and Michelle Wood, who were the top-producing team at Briggs Freeman Sotheby’s International Realty last year. Amy and Michelle were looking to officially brand their partnership and mark this significant milestone with a multi-faceted marketing effort. Banowetz + Company created their new logo and an attention-getting direct mail, digital and print ad campaign to announce the new brand and communicate all the pluses of working with this real estate powerhouse.

— Team Banowetz

EMMY Award-Winning Commercial: “Love has No Labels”

I recently had the pleasure of attending the Creative Arts EMMY Awards with my brother, Dean Banowetz, #13 in our family of 15 children and a double-EMMY nominee this year for his hairstyling work on Grease Live and Dancing with the Stars. Dean is a celebrity hair stylist who has worked on hit TV shows including American Idol, So You Think You Can Dance and Shark Tank, to name a few. During the EMMY ceremony at the Microsoft Theater in downtown Los Angeles, one of the most memorable and moving moments was the announcement of the winner of the Outstanding Commercial 2016. This award was presented to the Ad Council’s viral “Love Has No Labels” diversity and inclusion PSA campaign, created by ad agency R/GA and produced by Mindride. It’s a beautiful piece which reminds us to be thoughtful and accepting of others. We really enjoyed it, and hope you do too.

– Leon Banowetz

Spring Has Sprung: NorthPark's New Seasonal Campaign Book Is Out

The new spring 2016 “Art of Shopping” campaign book for NorthPark Center, shot at MASS MoCA (Massachusetts Museum of Contemporary Art) in North Adams, Massachusetts, has just hit the stands. Browse some of the new looks for spring photographed against stunning pieces from the MASS MoCA collection in this hot-off-the-press print piece.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.