When Dallas-based landscaping company Southern Botanical needed a fresh approach to their brand, Banowetz + Company was eager to dig in. In business since 1995 and having experienced substantial growth since its inception, Southern Botanical was due for an updated look. The opening of a new corporate headquarters presented a perfect opportunity to rethink everything from the ground up. B+C first created a strong, modern logo and positioning line to succinctly communicate the nature of their business, which was emblazoned on their new building, stationery, vehicles, uniforms and swag. We then revamped the look and voice of their email and marketing materials with simple, eye-catching visuals and smart messaging to create a cohesive brand image. Now, with the recent launch of their redesigned website, Southern Botanical is perfectly positioned to successfully cultivate more business as “The Green Standard.”
Brittany Mathews is a successful Allie Beth Allman real estate agent who recently partnered with Banowetz + Company to develop a unique brand for her growing business. Since she has roots in the Highland Park area, we integrated imagery of the city’s historic Big Pecan Tree into her branding because of its special meaning to the community where she grew up. Our result is a versatile logo system that successfully balances traditional elegance with a fresh perspective. Take a look at the family of marks below.
Check out Banowetz + Company’s latest branding project for Tyrrell Boruff, a family-owned asset management and operating company. A custom icon was created by merging the first letters of the company name, which is a combination of the wife’s maiden name and the husband’s family name. The use of lowercase typography gives the brand a friendly and approachable feel, while corporate blue tones add a level of professionalism. Collateral pieces were letterpress printed by Lilco, and edge painting ensures a great first impression.