Behind the Scenes — NorthPark The Magazine

Banowetz + Company recently finalized the Spring/Summer 2018 issue of NorthPark The Magazine, the curated editorial publication that captures the creative and cultural experience of NorthPark Center. Now that the magazine is out and available at NorthPark, we wanted to give you a behind-the-scenes look at how this issue came together.

With the second issue of NorthPark The Magazine, the creative team at Banowetz + Company, along with the marketing team at NorthPark Center, set out to build upon what had been established in the successful launch of last fall’s inaugural issue. The NorthPark editorial team collaborated with Terri Provencal of Patron Magazine, and a select group of talented writers, to compose insightful stories about the shopping center’s celebrated designers, artists and thought-leaders. Tammy Theis, creative director of Wallflower Management, provided key fashion and styling direction alongside NorthPark’s team.

To articulate a variety of creative perspectives, we collaborated with a brilliant group of artists, stylists, and photographers. Maxine Helfman captured the spring luxury collection amid architecturally significant cultural institutions in the Dallas Arts District, including the Dallas Museum of Art, Dee and Charles Wyly Theatre, Margot and Bill Winspear Opera House, Morton H. Meyerson Symphony Center, Nasher Sculpture Center and Perot Museum of Nature and Science.

In addition, Geof Kern crafted a surreal vision of spring splendor with floral artisans Bows + Arrows in the luxury shoe and handbag feature, Harper Smith composed musically-inspired contemporary looks at the soulful Hotel Saint Cecilia in Austin, Texas, and Claudia Grassl showcased bold activewear stylings that belong equally in the gym or on the street.

NorthPark The Magazine would not have been realized without our printing partner, Best Press Inc, and uncoated paper provided by Clampitt Paper. The Banowetz team oversaw the print production of the magazine through countless hours of color proof reviews and multiple on-site press checks.

Now that the spring issue has been released, we hope you have a chance to visit NorthPark Center and pick up a copy. The magazine was made possible by the collective efforts of many brilliant minds, and we’re proud to have played a role in producing the second issue of NorthPark The Magazine. View full issue online.

Client: NorthPark Center
Publisher: Nancy A. Nasher
Executive Editor: Kristen Gibbins
Contributing Editors: Shelby Foster and Meredith Marceau
Advertising and Editorial Direction: Terri Provencal
Fashion Direction: Tammy Theis
Design and Art Direction: Banowetz + Company, Inc.
Contributors: John Jay Cabuay, Justin Clemons, John S. Dykes, Claudia Grassl, Holly Haber, Maxine Helfman, Brandon Kennedy, Geof Kern, Tim Kitchen, Peggy Levinson, Jessica Nowitzki, Jeremy Shelby, Harper Smith, John Smith, Kimberly Schlegel Whitman
NorthPark Staff Contributors: Kristin Casner, Lona Crabb, Andrea Devaldenebro, Catharine Flagg, Isabel O’Neill, Amanda Ross, Loryn Weddle, Chris Winter, Andi York, Taylor Zakarin
Banowetz + Company Contributors: Leon Banowetz, Ryan Bailey, Nicholas Begley, Lisa Foote, Dawn Grimes, Janna Jackson, Kris Murphy, Wes Phelan, and Annette Sosa

The Making of NorthPark The Magazine

Almost a year in the making, Banowetz + Company recently completed the premiere issue of NorthPark The Magazine, NorthPark Center's new publication that captures the essence of the world-renowned shopping center. To bring the magazine to life, Banowetz + Company and NorthPark Center collaborated with many creative contributors, including photographers, illustrators, writers and artists. Now that the magazine is out in the world and available at NorthPark Center, we wanted to share an inside look at how it all came together.

B+C has produced The Art of Shopping campaigns for NorthPark for many years, which featured the shopping center's luxury fashion offerings photographed in world-class art museums. While the campaigns were very well-received, representing NorthPark and its retailers in a more comprehensive way had always been discussed. Last September, NorthPark and Banowetz began developing the magazine concept and collaborating with talented contributors to make it a reality. At our studio, the creative team covered the walls with inspiration as we began working on initial concepts, and multiple layout options were presented to NorthPark. 

In planning out the stories for NorthPark The Magazine, NorthPark collaborated with Terri Provencal, editor of Patron Magazine, and a stable of select writers, who were able to articulate the NorthPark experience in new ways. We teamed with Tammy Theis, creative director of Wallflower Management, to act as the contributing Fashion Director and provide critical fashion and styling insight alongside NorthPark's team.

With the magazine, we wanted to showcase a variety of creative voices and perspectives, and for our features, we collaborated with many talented photographers: Maxine Helfman artfully captured NorthPark's fall women's luxury fashion in the world-renowned Dallas Museum of Art, Rambo (yes, just Rambo) shined the cinematic spotlight on luxury menswear at the historic Texas Theatre in Oak Cliff, Claudia Grassl took us to small-town Tehuacana, Texas to showcase the Americana trend in our contemporary fashion feature, Maxine Helfman photographed shoes and handbags as an artful presentation, and Geof Kern elevated fine jewelry to fine art through masterfully crafted photo assemblage.

A lot of thoughtful detail went into the final production of the magazine, and we partnered with Best Press, Inc. on printing and fulfillment. We elected to print on uncoated paper from Clampitt Paper, which has a more tactile feel and is less common in the magazine world. Banowetz and NorthPark were on-site for multiple press checks as the team at Best Press expertly navigated the printing process.

NorthPark The Magazine was a labor of love for NorthPark and our entire team, and represents the concerted efforts of many talented partners from concept to completion. We hope you enjoy reading it as much as we enjoyed producing it. View full issue.

Client: NorthPark Center
Publisher: Nancy A. Nasher
Executive Editor: Kristen Gibbins
Advertising and Editorial Direction: Terri Provencal
Fashion Direction: Tammy Theis
Design and Art Direction: Banowetz + Company, Inc.
Contributing Editors: Shelby Foster and Meredith Marceau
Contributors: Justin Clemons, Joyce Goss, Kenny Goss, Claudia Grassl, Holly Haber, Maxine Helfman, Geof Kern, Lilco, Jeremy Lock, Cindy Rachofsky, Rambo, Jeremy Shelby, Kimberly Shlegel Whitman, Christen Wilson
Staff Contributors: Kristin Casner, Lona Crabb, Andrea Devaldenebro, Catharine Flagg, Isabel O'Neill, Loryn Weddle, Taylor Zakarin

— Team Banowetz

NorthPark Spring 2016 Campaign: Behind-the-Scenes

Banowetz + Company is rolling out the new spring 2016 "Art of Shopping" campaign for NorthPark Center, which was shot at MASS MoCA (Massachusetts Museum of Contemporary Art), in North Adams, Massachusetts. Over the last two years, we have been partnering with some of the nation’s most renowned art museums and using their collections as backdrops for NorthPark's seasonal campaigns. Here’s a behind-the-scenes video of the photo shoot and a sneak peek of what will be unveiled very soon.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.